Oct 15, 2025
Reimagining Onboarding: Cutting Time by 50%
By enabling distributors to initiate the investor onboarding process, we simplified compliance-heavy flows and cut completion time by half.
Fintech
Product Design
The Challenge
A compliance-heavy process led to confusion and potential drop-offs among mutual fund investors.
When “logical” flows fail real users
Onboarding for mutual fund investors in India involves multiple compliance steps and data-heavy forms. The original eight-step flow looked fine on paper but felt exhausting in testing. Users lost focus, got confused, and many abandoned the process halfway through.
The Approach
Observing real user behavior revealed where help was already happening - Turning informal support into structured design
I began by observing users and conducting interviews with distributors. It became clear that distributors were already guiding investors manually, through phone calls and WhatsApp messages. That insight led to the idea of formally integrating their support into the digital flow.
The Solution
We created the Distributor-Initiated Onboarding (DIO) module to shift the workload to distributors - Designing for collaboration, not isolation
The DIO module allows distributors to:
Fill most investor data through their dashboard
Share a unique verification link with the investor
Let investors review prefilled data, verify Aadhaar, e-sign, and confirm via OTP
A shared status tracker keeps both sides aligned and confident about progress.
The Results
The redesigned flow significantly improved efficiency and experience - Efficiency through redistribution
Completion time: Reduced by over 50%
Error rate: Dropped sharply due to prefilled data
User satisfaction: Increased from 5.4 to 8.2 on a 10-point scale
Participants described the new flow as “clear” and “effortless” compared to the old one.
Behind the Work
Design grounded in research and collaboration
Conducted usability testing and distributor interviews
Created user flows, wireframes, and high-fidelity mockups
Built on a tokenized design system for scalability
Collaborated closely with product and engineering teams
Next Steps
Measuring real-world performance
The redesigned onboarding is live and collecting real user data. The focus now is on tracking drop-off rates and completion times while refining the experience based on distributor and investor feedback.
The Takeaway
Simplifying complex experiences sometimes means rethinking who does the work - Redistributing effort, not just redesigning screens
By equipping distributors with the right tools, we turned a compliance-heavy process into something faster, clearer, and more human. The DIO module shows that great UX often comes from collaboration, not simplification alone.
More Works
FAQ
01
What kind of projects have you worked on?
02
How do you usually collaborate on projects?
03
Do you take freelance or consulting projects?
04
What tools do you use?
05
How do you approach new projects?
06
Can you help set up a design system?
07
How can I get in touch?
Oct 15, 2025
Reimagining Onboarding: Cutting Time by 50%
By enabling distributors to initiate the investor onboarding process, we simplified compliance-heavy flows and cut completion time by half.
Fintech
Product Design
The Challenge
A compliance-heavy process led to confusion and potential drop-offs among mutual fund investors.
When “logical” flows fail real users
Onboarding for mutual fund investors in India involves multiple compliance steps and data-heavy forms. The original eight-step flow looked fine on paper but felt exhausting in testing. Users lost focus, got confused, and many abandoned the process halfway through.
The Approach
Observing real user behavior revealed where help was already happening - Turning informal support into structured design
I began by observing users and conducting interviews with distributors. It became clear that distributors were already guiding investors manually, through phone calls and WhatsApp messages. That insight led to the idea of formally integrating their support into the digital flow.
The Solution
We created the Distributor-Initiated Onboarding (DIO) module to shift the workload to distributors - Designing for collaboration, not isolation
The DIO module allows distributors to:
Fill most investor data through their dashboard
Share a unique verification link with the investor
Let investors review prefilled data, verify Aadhaar, e-sign, and confirm via OTP
A shared status tracker keeps both sides aligned and confident about progress.
The Results
The redesigned flow significantly improved efficiency and experience - Efficiency through redistribution
Completion time: Reduced by over 50%
Error rate: Dropped sharply due to prefilled data
User satisfaction: Increased from 5.4 to 8.2 on a 10-point scale
Participants described the new flow as “clear” and “effortless” compared to the old one.
Behind the Work
Design grounded in research and collaboration
Conducted usability testing and distributor interviews
Created user flows, wireframes, and high-fidelity mockups
Built on a tokenized design system for scalability
Collaborated closely with product and engineering teams
Next Steps
Measuring real-world performance
The redesigned onboarding is live and collecting real user data. The focus now is on tracking drop-off rates and completion times while refining the experience based on distributor and investor feedback.
The Takeaway
Simplifying complex experiences sometimes means rethinking who does the work - Redistributing effort, not just redesigning screens
By equipping distributors with the right tools, we turned a compliance-heavy process into something faster, clearer, and more human. The DIO module shows that great UX often comes from collaboration, not simplification alone.
More Works
FAQ
01
What kind of projects have you worked on?
02
How do you usually collaborate on projects?
03
Do you take freelance or consulting projects?
04
What tools do you use?
05
How do you approach new projects?
06
Can you help set up a design system?
07
How can I get in touch?
Oct 15, 2025
Reimagining Onboarding: Cutting Time by 50%
By enabling distributors to initiate the investor onboarding process, we simplified compliance-heavy flows and cut completion time by half.
Fintech
Product Design
The Challenge
A compliance-heavy process led to confusion and potential drop-offs among mutual fund investors.
When “logical” flows fail real users
Onboarding for mutual fund investors in India involves multiple compliance steps and data-heavy forms. The original eight-step flow looked fine on paper but felt exhausting in testing. Users lost focus, got confused, and many abandoned the process halfway through.
The Approach
Observing real user behavior revealed where help was already happening - Turning informal support into structured design
I began by observing users and conducting interviews with distributors. It became clear that distributors were already guiding investors manually, through phone calls and WhatsApp messages. That insight led to the idea of formally integrating their support into the digital flow.
The Solution
We created the Distributor-Initiated Onboarding (DIO) module to shift the workload to distributors - Designing for collaboration, not isolation
The DIO module allows distributors to:
Fill most investor data through their dashboard
Share a unique verification link with the investor
Let investors review prefilled data, verify Aadhaar, e-sign, and confirm via OTP
A shared status tracker keeps both sides aligned and confident about progress.
The Results
The redesigned flow significantly improved efficiency and experience - Efficiency through redistribution
Completion time: Reduced by over 50%
Error rate: Dropped sharply due to prefilled data
User satisfaction: Increased from 5.4 to 8.2 on a 10-point scale
Participants described the new flow as “clear” and “effortless” compared to the old one.
Behind the Work
Design grounded in research and collaboration
Conducted usability testing and distributor interviews
Created user flows, wireframes, and high-fidelity mockups
Built on a tokenized design system for scalability
Collaborated closely with product and engineering teams
Next Steps
Measuring real-world performance
The redesigned onboarding is live and collecting real user data. The focus now is on tracking drop-off rates and completion times while refining the experience based on distributor and investor feedback.
The Takeaway
Simplifying complex experiences sometimes means rethinking who does the work - Redistributing effort, not just redesigning screens
By equipping distributors with the right tools, we turned a compliance-heavy process into something faster, clearer, and more human. The DIO module shows that great UX often comes from collaboration, not simplification alone.
More Works
FAQ
What kind of projects have you worked on?
How do you usually collaborate on projects?
Do you take freelance or consulting projects?
What tools do you use?
How do you approach new projects?
Can you help set up a design system?
How can I get in touch?